A 360° digital marketing approach can help companies understand more about their customer journey.
What is 360° Marketing Strategy?
A 360-degree marketing strategy is an in-depth strategy that prioritises on connecting with the target audience through various platforms and channels.
As it spreads across the entire customer experience, this type of strategy typically incorporates both traditional marketing and digital marketing platforms.
Essentially, a 360° marketing strategy approach will make sure that clients, wherever they may be and whatever device they may or may not be utilising, have a great communication experience.
For example, you might notice a Too Yumm advertisement on a billboard on your way to work. You might come across another advertisement when browsing Facebook during your lunch break. You might see yet another (but more detailed) commercial when you arrive home and settle in to unwind and watch television.
360° Marketing Strategy Ideas You Can Use
1. Know Your Audience:
It is important to understand your target audience’s choices, behaviour, and selected communication channels before implementing your strategy. This enables you to successfully personalise your approach to them.
2. Concept:
A 360° marketing approach is based on the concept of covering your target audience with your brand message from all angles, hence the term “360°.” It aims to provide a clear and cohesive brand image throughout a range of marketing media.
3. Multi-Channel Strategy:
A 360° marketing strategy includes using a wide range of channels, including standard advertising, digital marketing, social media, content advertising, PR, events, and more. This makes sure that your audience can see your message from any location.
4. Content Creation:
It is vital to create high-quality content. The content you create, whether it be blog posts, videos, social media updates, or podcasts, should reflect your brand and appeal to your target audience. Share this content via various platforms.
5. Monitor & Analyze:
Analyse & monitor the impact of your advertising campaigns across all channels on a regular basis. To figure out what is working and what needs to be changed, use key performance indicators (KPIs).
Extra Tips – Consistency
Maintaining consistency across all channels is one of a 360° strategy’s essential rules. To present an easily identifiable and reliable image, your brand’s voice, messaging, images, and overall identity should be consistent.
