“Google Core Update” is an earthquake for those in the SEO field. Every person in the SEO field who gives his or her all to SEO strategies fears the impact of Core Update.
Today in this blog, we’ll see what exactly is Google Core Update? and how it affects your website SEO.
What Is a Google Core Update?
A Google Core Update is an important change that Google makes to its ranking formula that has a significant impact on a lot of the indexed websites. On average, they happen every two to three months.
The core changes have the goal to improve the quality and relevancy of Google’s search results by altering the search rankings of indexed web sites.
After a core update, web pages that previously performed well for their target keywords might perform terribly. On the other hand, web pages that previously performed bad for their target keywords may do well after the launch.
The following are some of the most notable Google core updates:
- Penguin
- Panda
- Fred
- Hummingbird
- Pigeon
- BERT
- Rankbrain
- Medic
- Possum
- Mobilegeddon
- Freshness
Impact of Google Core Updates in SEO
Google’s core updates have a significant impact on search engine optimisation (SEO). The fundamental idea behind Google SEO is to modify your website and online presence to favour them in Google’s ranking algorithm. Google’s ranking system changes when it releases a core update.
Your efforts to optimise your website for Google may have been in waste if a core update were to be released soon after.
For example, a core update may reduce the beneficial effects of a ranking hint your website is aiming on. Your website’s search ranks will decline once the ranking signal is removed from the equation.
Google Core Updates can even apply penalties that damage your website’s search rankings. For example, in 2011 the Panda update automatically and algorithmically penalised websites with insufficient content.
Before its implementation, webmasters could rank their websites highly on Google without creating a lot of content. By penalising websites with such weak content as these, the Panda update changed the rules of the game.
Get Ready for Core Updates
There are various methods you can prepare your website for Google Core Updates. If a new core update is approaching, take a moment to read about it. An available core update’s objective is typically disclosed by Google at the time of announcement.
Google will describe what kinds of websites and web pages the new core update will effect and the extent to which it will affect them, whether it is disclosed on Google’s Webmaster Central Blog or its search liaison Twitter account. With this knowledge, you may adjust your website’s SEO in the right way to make it compatible with the impending core update.
Google does not always disclose core updates, despite the fact that it does so for the majority of them. As a result, you can’t just depend on announcements to get your website ready for them.
You can get ready for core updates by putting a greater value on the content of your website and less on its offsite promotion.
Core updates are intended to enhance the quality and relevancy of Google’s search results. By portraying your website as a well-known internet brand, building backlinks may be advantageous.
However, your website’s value ultimately comes from its content. By making content improvements to your website, Google’s algorithm will identify your website as being of high quality and relevance.
In the End
You don’t want to wait when it comes to recovering from a Google core update because SEO takes time. Reviewing the policies of Google, auditing your content, constantly changing it, and gaining connections to it are all things you should do right away.
Contact Fourty60 if you need assistance moving your website up in the Google search results. With the help of our SEO services, your firm may improve the traffic to your website, lead generation, and financial results. Call us at +91 88888 88743 or reach out to us online to learn more right away!
